What a good homepage actually has to do
A homepage has about eight seconds to answer three questions. If it can't, no amount of media spend will rescue it.
A homepage has one job: help a stranger decide, quickly, whether you are worth their attention. Everything else is decoration.
Answer three questions above the fold
What is this? Is it for me? What do I do next? If a visitor cannot answer all three without scrolling, the page is not finished.
Sequence the scroll like a conversation
Problem, solution, proof, process, price signal, action. That order mirrors how a good sales conversation actually goes, and it keeps people moving.
Show the work
Real projects, real numbers and real client language beat stock photography and adjectives. Where you cannot share a number, describe the situation and what changed.
Keep one primary action
Repeat the same call to action at natural decision points instead of introducing new ones. Consistency reads as confidence.
Clarity beats cleverness. A plain homepage that answers the right questions will out-convert a beautiful one that does not.
See how we approach growth websites
