Google Ads managed against enquiries, not clicks
Search campaigns, landing pages, conversion tracking and ongoing optimisation. We start by making sure the account can measure a real enquiry, then spend against the searches worth paying for.
Trusted by growing businesses
Yahoo Finance
Entrepreneur
MSNBC
Elite Daily
HuffPost
Inc.The problem this solves
Accounts we take over usually spend most of their budget on broad terms, count every form view as a conversion, and send all traffic to a homepage that never mentions the thing the person searched for.
Cost per click looks acceptable, cost per qualified enquiry is unknown, and nobody can say which campaign produced the last five jobs. Budget keeps moving without evidence.
- Businesses with real demand already searching for what they sell
- Advertisers spending steadily with no clear read on lead quality
- Teams who need enquiries in weeks, while SEO builds in the background
- Accounts inherited from a previous agency that need an honest review
If search demand for your category is genuinely thin, we will tell you before you commit budget.
Everything google ads should include.
Account structure
Campaigns built around commercial intent and margin, with match types, negatives and budgets that stop overlap eating spend.
Landing pages
Pages that repeat the search term, answer the obvious objection and ask for one action — built and tested rather than assumed.
Conversion tracking
Form submissions, calls, chats and where possible CRM-qualified outcomes, so the account optimises toward revenue rather than form loads.
Ad creative and testing
Responsive search ads, assets and extensions written against the objections your sales team hears, refreshed on a schedule.
Ongoing optimisation
Search term review, bid and budget adjustment, negative keyword work and landing page iteration on a weekly rhythm.
Reporting you can question
A monthly read on spend, enquiry volume, cost per qualified enquiry and what we are changing next — in plain English.
How it works
- 01
Account and tracking review
We audit the existing account or plan a new one, and fix measurement first. Without reliable conversion data every later decision is guesswork.
- 02
Build
Campaign structure, keywords, negatives, ads and landing pages prepared together, with budgets set to the terms that can pay their way.
- 03
Launch and learn
Early weeks are about search term data and lead quality feedback from your team, not premature scaling.
- 04
Optimise
Weekly account work, monthly review of what to expand, pause or rebuild. Landing pages keep changing alongside the campaigns.
Work that delivers results.
Summit Google Ads
Search and Performance Max rebuilt around profitable job types, with call tracking feeding bids on real revenue.
Cost per job −38%
Fern Shopping Feeds
A rebuilt product feed and shopping structure across Google and Meta, cleaning 9,000 SKUs into profitable clusters.
+117% shopping revenue
Kindred Meta Scale-up
A creative testing programme on Meta — twelve concepts a month, winners scaled, losers cut inside seven days.
4.6 ROAS at 3× spend
Frequently asked questions.
Have more questions? We're here to help you figure out the right next step.
Contact usAccount build or restructure, keyword and negative management, ad writing, conversion tracking, landing page work, weekly optimisation and monthly reporting.