Summit Google Ads
Search and Performance Max rebuilt around profitable job types, with call tracking feeding bids on real revenue.
The situation
The engagement started where most paid media projects do — with a business that had momentum but no reliable way to repeat it. We began with a short discovery: what the offer actually is, who buys it, where the current experience loses people, and which numbers the team needed to move.
What we did
We scoped the work around Google Ads, PMax, Call Tracking, then built in tight increments so decisions could be reviewed against real output rather than a slide deck. Structure and messaging were settled before design, and design was settled before build, which kept revisions cheap and the timeline honest.
How it works now
Everything ships as one connected system — the page or campaign, the tracking behind it, and the follow-up that catches an enquiry once it arrives. The team can update content without a developer, and reporting shows the handful of numbers that reflect commercial progress instead of vanity activity.
The result
Cost per job −38%. Just as importantly, the work left behind something maintainable: a clear structure, documented decisions and a measurement setup that makes the next round of improvements obvious.
