Automation that removes the admin, not the judgement
Practical AI and workflow automation for the repetitive parts of marketing and sales: enquiry triage, summarising, drafting, routing and reporting. Useful where it earns its place, and left alone where it does not.
Trusted by growing businesses
The problem this solves
Every growing business accumulates manual steps: copying enquiry details between systems, writing the same three replies, rebuilding the same report each Monday, chasing quotes that were never logged.
None of it is difficult. It is just constant, and it quietly consumes the hours that should go to selling. Most AI projects fail here because they start with the tool rather than the task.
- Teams re-keying the same information into two or three systems
- Sales teams losing time to enquiry triage and follow-up admin
- Businesses with reporting that takes hours to assemble by hand
- Operations leads who know the bottleneck but not the tooling
We automate tasks with clear rules and a measurable time cost. Anything requiring real judgement stays with your team.
Small automations that compound.
Workflow mapping
We document the process as it actually runs, count the time each step costs, and only then decide what is worth automating.
Enquiry triage and routing
Incoming enquiries classified, enriched, scored and routed to the right person with the context already attached.
Drafting assistants
AI-assisted first drafts for replies, proposals and summaries, working from your own templates and tone rather than generic output.
Data hygiene
Deduplication, field normalisation and enrichment so your CRM reporting is trustworthy enough to make decisions from.
Integrations
Make, Zapier, n8n or native APIs connecting forms, CRM, email, calendars, spreadsheets and billing without brittle workarounds.
Automated reporting
Scheduled dashboards and summaries pulled from live data, so the weekly numbers arrive without anyone rebuilding a spreadsheet.
How automation work runs.
- 01
Process audit
A working session with the people doing the task. We map each step, its owner, its tooling and how long it takes per week.
- 02
Pilot
We automate one workflow end to end and measure the hours saved before extending the approach anywhere else.
- 03
Rollout
Remaining workflows built with error handling, alerting and a manual fallback for the days something upstream changes.
- 04
Handover
Documentation, owner training and a review cadence so the automations stay accurate as your process evolves.
Automation in practice.
Loop Follow-up Automation
Every enquiry routed, scored and nurtured automatically across email and SMS until an agent picks it up.
First response in 90 sec
Verity CRM Rebuild
A HubSpot rebuild with clean lifecycle stages, deal automation and reporting the leadership team actually opens.
9 hrs/week admin saved
Ironclad Lead Engine
A landing page set, quoting calculator and qualification flow that filters tyre-kickers before a human replies.
3.7× qualified enquiries
Frequently asked questions.
Have more questions? We're here to help you figure out the right next step.
Contact usUsually plain automation solves the majority of it. AI earns its place where language is involved — classifying, summarising or drafting.