How often should we send?

Often enough to stay familiar, rarely enough to stay welcome. We set a cadence from your list's engagement data, not a rule of thumb.

Can you fix our deliverability?

Usually. It is normally authentication records, list hygiene and sending patterns rather than anything mysterious.

Do you write the emails?

Yes — copy, design and build. You approve the plan and the tone before anything is scheduled.

What results should we expect?

For ecommerce, flows commonly become a meaningful share of revenue. For service businesses the gain shows up in reactivated enquiries and shorter sales cycles.

EMAIL MARKETING

Email that people are glad to open

Lifecycle flows, campaigns, segmentation and deliverability. The channel you already own, used to keep the people who nearly bought — and the people who already have — moving in the right direction.

Talk about email marketing See our work

Trusted by growing businesses

Yahoo Finance

Entrepreneur

MSNBC

Elite Daily

HuffPost

Inc.

The problem

The problem this solves

Most lists are treated as a broadcast channel. The same message goes to everyone, sends happen when someone remembers, and the only automation is a welcome email written when the platform was first set up.

Meanwhile enquiries that were not ready to buy go cold, past customers hear nothing, and deliverability slides because nobody is managing inactive contacts.

Who this suits

Businesses with a list they are not really using
Ecommerce brands with weak repeat purchase rates
Service businesses with long consideration periods
Teams whose emails are landing in promotions or spam

We work with Klaviyo, Mailchimp, HubSpot and most CRM-native tools rather than insisting on a migration.

What we deliver

The channel you own, working properly.

Lifecycle flows

Welcome, nurture, abandonment, post-purchase and win-back sequences triggered by behaviour rather than by a calendar.

Segmentation

Lists split by intent, purchase history and engagement, so relevance improves and unsubscribes fall.

Campaign programme

A planned calendar of campaigns with a reason to exist, written in your voice and built on templates your team can reuse.

Deliverability

SPF, DKIM and DMARC, sending reputation, list hygiene and re-engagement handling so your email reaches the inbox.

Templates and design

Modular, accessible email templates that render properly across clients and load quickly on a phone.

Reporting

Revenue and pipeline by flow and campaign, not open rates alone, tied back to your CRM or store data.

How it works

How email work runs.

01
Audit
Platform, list health, deliverability records, existing flows and past campaign performance reviewed together.
02
Plan
The flows and segments with the clearest commercial upside, sequenced so the highest-value automation ships first.
03
Build
Copy, design, triggers and exclusions built and tested with real records before anything is switched on.
04
Optimise
Ongoing testing on subject lines, timing and offer, with monthly reporting against revenue rather than opens.