Stores that make buying the easy option
Shopify theme development, product and collection design, checkout flow and retention. We work on the steps between landing and purchase, because that is where most stores quietly lose their margin.
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Inc.The problem this solves
Stores usually have no shortage of visitors. What they lack is a product page that answers sizing, shipping and returns before doubt sets in, and a cart that does not introduce three new decisions at the last moment.
Add slow image handling, an app stack nobody has pruned in two years, and no post-purchase follow-up, and you get a business paying to acquire the same customer twice.
- Shopify brands with traffic but a conversion rate under benchmark
- Stores on an ageing theme loaded with overlapping apps
- Retailers migrating from WooCommerce, Magento or BigCommerce
- Brands with strong first orders but weak repeat purchase
We work on Shopify and WooCommerce. If your catalogue and margins do not suit a rebuild, we will start with conversion work instead.
Everything between browsing and checkout.
Theme design and build
Custom Shopify sections built around your catalogue, so merchandising changes are a content task rather than a development ticket.
Product and collection pages
Imagery, specification, sizing, delivery and returns handled where the decision happens, plus filtering that suits how people shop your range.
Cart and checkout
Fewer steps, clearer costs, express payment options and abandonment tracking so you can see exactly where orders drop off.
Retention and lifecycle
Welcome, abandonment, post-purchase and win-back flows in Klaviyo or your existing tool, segmented by what people actually bought.
Speed and app hygiene
App audit, script deferral, image and font handling — the unglamorous work that lifts mobile conversion more than a redesign usually does.
Ecommerce tracking
GA4 ecommerce events, consent handling and platform pixels configured so revenue reporting agrees with Shopify.
How an ecommerce project runs.
- 01
Store review
We walk the funnel with your analytics open: device split, drop-off points, search behaviour, returns reasons and repeat purchase rate.
- 02
Priorities
A shortlist ordered by revenue impact — usually product page, mobile cart and one merchandising change — rather than a full rebuild by default.
- 03
Build
Sections built and reviewed on a duplicate theme, tested across devices and payment methods, published without downtime.
- 04
Iterate
We measure, then keep improving the pages and flows carrying the most revenue, with lifecycle email running alongside.
Stores we have worked on.
Vanta Store
A Shopify rebuild with tactile product pages, a two-step checkout and a bundle engine that lifted basket size.
+52% revenue per session
Bloom Skincare
A launch storefront with subscription refills, quiz-led product matching and lifecycle email built in from day one.
34% subscription mix
Fern Shopping Feeds
A rebuilt product feed and shopping structure across Google and Meta, cleaning 9,000 SKUs into profitable clusters.
+117% shopping revenue
Frequently asked questions.
Have more questions? We're here to help you figure out the right next step.
Contact usShopify for most brands — hosting, payments and security are handled. WooCommerce when the store is a small part of a larger WordPress site or the catalogue needs unusual logic.